- The UK's most popular dating sites: what they cost and what they claim
- How online dating won the heart of the nation – Marketing Week
According to the research, word of mouth is the most likely means by which a new dating app will catch on. It attributes this drop to a fall in promotional spend by some of the bigger sites, who are now less focused on growing brand awareness and more concerned with expanding their services.
Although rising numbers of people are signing up for dating sites, there remain concerns about the negative aspects of online services. Dating app Tinder said this week that it will explore the use of native advertising but would it be a success given that dating is so personal?
The UK's most popular dating sites: what they cost and what they claim
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How online dating won the heart of the nation – Marketing Week
This press release was orginally distributed by SBWire. The Online Dating Services industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Online Dating Services market size to maintain the average annual growth rate of 2.
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